I don't think it really matters because the people will call it whatever they want anyway. In Phoenix we have Bank One ballpark (the BOB), even though it officially became Chase Field a couple years ago.

We still have Squaw Peak and Squaw Peak Parkway even though our former govenor (current head of homeland security) ramrodded a name change through more than five years ago.

Even on a smaller scale we call a particular soccer facility "wallball" even though that name changed about 20 years ago.

People call stuff whatever. There's a "Bicentennial Park" in the area where I grew up that I never heard called anything other than the "Mini-Park" even though there's always been a big sign with it's proper name. If it becomes the Conglomerated Corporations park, guess what we'll call it?

Are they changing the color so it blends in better with the sky and is less likely to get hit by a plane load of terrorists?

It is the Sears Tower, darn it, and so it should remain.

Kind of like how New Yorkers feel about 6th Avenue.

Even warehouses in New Jersey go for $20 per square foot and higher.

Sure, if it's a casual thing like that you can get away with it. We've got a neighborhood park that everyone call "the rocks" because there are a bunch of boulders there. What annoys me is that I can't remember what the official name of some places are. Since I've lived here, we have like 20 different corporate names for the handful of different venues around town, so when I hear that some band will be playing at Conglomerated Inc. Stadium, I always have to look up the website to see which damn place that is. "Oh, they mean the basketball place." Or, "oh, that's the outdoor place out RT 66 with the horrible traffic."

And don't get me started on Washington National Airport being named after Reagan.

I wonder when they'll rename the Empire State Building? King Kong will be PISSED if he can't find it.

At least Willis sounds like a normal name. What if they wanted to name it "Tostitos Tower" or some shit?

They're preparing you for the half-sized building to be built next to it ... Arnold.

Chicago is the hub of StarLight which is 1,000 to 10,000 times faster than the internet and which one would think would be appreciated by a physicist. :p

:lol:

Whatchoo talkin' about?

We could all chip in some $$$, buy the building and rename the Willis Tower to Cellar Tower. That might confuse some folk, but we'd know what we were talking about. ;)

Some Shit Tower.



Hmmmmm. That's growing on me.



And besides, I can't hear "Willis" without hearing THIS:

And now YOU can't either, mwa hahahahah!!1

I can't imagine the name means that much anymore. They way commerical names have made their way into the names of stadiums and other places they have bought set the stage for the perversion to begin.

With a name on the stadium, then expect a meltdown. Let's see. The new Mets stadium is a trophy for someone who just lost half his net worth on Madoff. What was Baltimore's stadium named? That internet company quickly disappeared.

Blockbuster put its name on a stadium. It quickly diminished. Citizen Bank names a baseball park. So Royal Bank of Scotland then needed $billions from the British government.

Should the tower be named Willis, then how quickly will that company disappear? How widespread is that trend?