7/13/2005: Clean ads

Via We Make Money Not Art. As IotD has picked up other forms of odd advertising, here's another. These ads are for the French Yellow Pages. They are on the sidewalk. But they aren't painted on; actually, they're painted off! The lettering was produced by cleaning only along those lines. It's supposed to last three months.

Wow. Talk about unlimited advertising potential. [/francesucks]

Interesting campaign. I like the little car in the background. It looks like a Smart Car from Mercedes Benz. It's also doing some advertising apparently.

Here's a pic in the closest angle to the one in the IotD

My family couldn't fit in that car.

And the French are so...weird

Advertising on the sidewalk isn't new around here, it's how all the local groups/bands/what-have-you's advertise when their getting together, what time/bar they are playing at etc. It's done in chalk though, so if we have a dry spell after classes start up the sidewalks get pretty grafittied. (we need a spell check...)

I guess there's probably no law against cleaning the sidewalk??
I wonder if our graffiti artists could get away with cleaning a wall, fence, truck, railroad car, bus, overpass, etc, ad nauseum.

Pretty good idea really.
I don't see any chewing tobacco ads......heehee....

Family nothing. I couldn't fit in that car.

I vaguely remember a story where someone tried this before, and it was judged as graffiti anyway. They had to foot the bill to finish the cleaning job.

So I guess if you get a whole glut of ads you'd wipe the sidewalk clean and everyone would have to look for a new place to advertise?

then again... everybody could advertise & then they could all find a new place to walk.
the French really aresome wierd people.
Step on a noun.... break yo momma's crown....

far from new, been done quite a few times, first i think by a brazillian artist.

Having been to France and smelling the smells of Paris in the summer, I would bet that that is not made by cleaning along the lines. It is more likely the work of a public urinator with very good aim.